Suitcase is a network of research, brand, marketing and communication specialists; who focus solely on tourism destinations and travel brands.


1. Tourism Destinations:

  • Destination Management Plans
  • Destination Brand Development
  • Destination Marketing Strategies and Implementation
  • The Visiting Friends & Relatives (VFR) market
  • Visitor Servicing and the Visitor Experience
  • Quantitative & Qualitative Research
  • Graphic Design


2. Travel Brands:

  • Marketing and Communications advisory services
  • Preparation and implementation of Marketing Strategies
  • Preparation and implementation of Brand Identity Profiles and Branding Strategies
  • Preparation and implementation of Communications Strategies
  • Qualitative Research
  • Graphic Design



Marketing competes in the ‘attention’ economy. An economy full of communication clutter and consumer indifference. An economy where people ignore the ordinary.

To succeed in the ‘attention economy’ a brand needs to be REMARKABLE.



We need to identify the problem before we can develop the right solution

Too often we end up with the wrong solution because we haven’t identified the right problem. For example, an awful visitor experience is not going to be fixed by wonderful visitor advertising.

The importance of news

News helps you get noticed. It differentiates you. It helps people remember you. It starts conversations. It helps keep you top of mind. And in the sharing economy news helps you go viral. Think Tourism Queensland and ‘The World’s Best Job’.

Develop Brand Properties not just Brand Promises

Brand Properties are tangible brand assets which are created to deliver positive brand experiences not just positive brand promises.

In a world where everyone is connected, conventional marketing no longer works as well as it once did. People are overloaded with information and advertising, for the most part, is unwanted and ignored.

In this type of environment, a brands key to success is the brand experiences it delivers not the brand promises it makes.



More for Less

Our company structure carries very little overhead. Our customised project teams are assembled for specific projects. It’s a flexible model that expands and contracts as needed. Bringing in new expertise if required but not charging for it when it’s not and allowing us to develop ‘best-in-class solutions more cost effectively.

Loads of Experience

Most of those in the suitcase network have at least 25 years of research, brand, marketing, design and advertising experience. We have lots of ‘blue-chip’ brand experience, lots of ‘blue chip’ travel brand experience and lots of tourism destination brand experience. In short, the experience to find solutions more quickly.